Seven Sins of Social Media Marketing
I read an article today on Clickz.com that I really liked on Social Media Marketing. The article was a synopsis of a session at SES San Jose, an internet marketing conference. I often speak to businesses here in Calgary and in Edmonton about Social media strategies.
I think this article was great, [...]
Internet marketing, not just SEO
It’s really only been in the last year or so that the word “search engine optimization,” or SEO, has really come out in the mainstream. Before that, SEO sounded more like a corporate title than a process.
If you’ve done a little bit of research, you understand how important search engine optimization can be. You’ve probably [...]
From Traditional Media to New Media, A Story About a Bridal Show
We recently sat down with Bill from InteractiveBridalShow.com. Bill was working with some local radio stations to get the message out to ladies getting married to sign up for his Interactive Online Wedding Planner.
After spending many thousands of dollars, Bill was a bit disappointed at the number of sign-ups he was receiving. We [...]
Yukon mixer at the Edmonton Chamber of Commerce
As much as I love the online marketing world, there are a lot of advantages to “old school” marketing that we shouldn’t forget about.
Last night we attended the Yukon expo and after business mixer at the Edmonton Chamber of Commerce. We had our Clearpath SEO booth set up there and it was a lot of [...]
Outrageous Adword Costs
I was recently starting up an Adwords campaign and was shocked at the cost of advertising. The campaign was for Petago.com and various dog treats that the site carries. I couldn’t believe my eyes when the system told me I would have to bid a minimum $10 per click for phrases like “barx dog [...]