Seven Sins of Social Media Marketing
I read an article today on Clickz.com that I really liked on Social Media Marketing. The article was a synopsis of a session at SES San Jose, an internet marketing conference. I often speak to businesses here in Calgary and in Edmonton about Social media strategies.
I think this article was great, [...]
Internet marketing, not just SEO
It’s really only been in the last year or so that the word “search engine optimization,” or SEO, has really come out in the mainstream. Before that, SEO sounded more like a corporate title than a process.
If you’ve done a little bit of research, you understand how important search engine optimization can be. You’ve probably [...]
Facebook marketing
We ran our Real Estate Disruptor seminar on Facebook marketing last week.
By all accounts it was a success, and everyone received a lot of valuable information.
While the seminar was focused on how real estate agents can use Facebook as part of their marketing, there were guests from a number of other businesses in attendance. The [...]
From Traditional Media to New Media, A Story About a Bridal Show
We recently sat down with Bill from InteractiveBridalShow.com. Bill was working with some local radio stations to get the message out to ladies getting married to sign up for his Interactive Online Wedding Planner.
After spending many thousands of dollars, Bill was a bit disappointed at the number of sign-ups he was receiving. We [...]
Facebook Marketing
I’ve recently been running many ads within the Facebook platform. Their new ads and campaigns manager is excellent. For Example, I was able to run an ad for an Alberta DJ. We were able to target women, in Alberta, with “engaged” as their relationship status. We then ran ad copy that [...]