Seven Sins of Social Media Marketing
Posted on | August 25, 2008 |
I read an article today on Clickz.com that I really liked on Social Media Marketing. The article was a synopsis of a session at SES San Jose, an internet marketing conference. I often speak to businesses here in Calgary and in Edmonton about Social media strategies.
I think this article was great, it outlines a lot of what I’ve said in the past and is a must read for businesses here in Alberta. Many businesses today don’t see the value of social media, read this article! Many businesses today want to be engaged in social media but don’t know where to start and how to make it effective. This article won’t give you all the answers but it will give you a few do’s and don’t’s as you get started.
I encourage you to spend the 2 minutes giving it a read and then comment here.
Category: Social networking, blogging, facebook, general marketing, internet marketing, twitter
Tags: digg > facebook > internet marketing > social media > twitter
Tags: digg > facebook > internet marketing > social media > twitter
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August 30th, 2008 @ 3:37 pm
This is an interesting article. It gives some very good information. What it doesn’t address are the things that Chris Lang teaches every single day. What is missing from this is how google reader will impact the social media realm. Thanks for the post and keep on blogging.
September 25th, 2008 @ 9:22 pm
I think the most important point was this: “Put your energies into one platform rather than spread yourself too thin among many sites.”
Really, I thin most companies could put their focus on these and be fine:
1) Facebook
2) YouTube
3) Other choice (LinkedIn, MySpace, etc…)
The other good point was that it takes time. What she didn’t mention is that it takes TIME + RELATIONSHIPS. If you don’t have relationships, you “fan page” or “company site” or “profile” isn’t going to do much.
September 25th, 2008 @ 9:29 pm
You’re right Justin. I always tell people that want to start “social media marketing” that they need to know what they are getting into. It’s not just set up a page or account and a way we go…there must be engagement and that means a lot of online relational connection.
Good point