SEO consultant or SEO employee?
Posted on | July 9, 2008 |
One of the good things about the Internet is that there’s a lot of information out there. That’s also one of the bad things. The trouble is, how do you sort out the good information from the bad.
On this site, the owner (well regarded in the search engine optimization community) contends that you don’t really get SEO unless you bring it in-house. Hmm. Really? How many small- to medium-sized companies can afford to have their very own person doing SEO? There are not many.
But, does that mean you don’t get SEO unless you hire someone internally? Absolutely not. In some cases, if the job is big enough, it might really make sense for you to find someone to hire on a full-time basis to take care of your SEO. Chances are, if you’re one of those smaller companies, you’re going to have that person doing more than just SEO if you do hire someone.
They’ll likely take care of SEO, pay-per-click marketing (like Facebook and Google AdWords), traditional advertising and communications such as press releases. At a smaller company, you’d need to wear many hats.
I’m thinking more about companies that aren’t solely based on the Internet. If your business is primarily on the net, then it might makes sense to have someone just doing SEO.
Hiring a company to handle your Internet marketing, whether it’s search engine optimization, pay-per-click marketing or whatever else, often makes sense in a number of situations.
Some of those situations might include:
- No SEO experience in-house.
- To manage a short-term project.
- No marketing people in-house.
- No time to learn SEO.
- No time to deal with SEO or Internet marketing.
- SEO experts are costly for full-time positions.
- Hiring out usually brings more than one expert into your marketing.
- SEO changes very regularly so you have to dedicate a lot of time to stay on top.
If money was no object, sure it would make sense to hire someone full-time to do your SEO. By hiring an Internet marketing consultant you get the benefit of their knowledge for a fraction of the cost.
Alain Saffel
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