Internet marketing, not just SEO
Posted on | June 18, 2008 |
It’s really only been in the last year or so that the word “search engine optimization,” or SEO, has really come out in the mainstream. Before that, SEO sounded more like a corporate title than a process.
If you’ve done a little bit of research, you understand how important search engine optimization can be. You’ve probably also done a little bit of reading about how maybe Google hates SEO.
You’re probably wondering “should I even do this?” The short answer is probably yes. But, I would prefer to reframe the whole discussion about SEO.
I’m in Internet marketing
Whenever anyone asks me about what I do, I don’t tell them I do SEO. My job is in Internet marketing. SEO is only a subset of Internet marketing, and is an important part, but it’s not my whole job.
I prefer to say I do Internet marketing because it’s more than just SEO. At Clearpath we do pay-per-click (PPC) marketing like you’ll see in Google or Facebook. We also write press releases and engage with traditional media.
Improving your website
When looking at your site, it’s important to analyze its structure and make changes to better convert visitors to customers. You need to know what’s happening with your site, which is why we make sure your site have good analytics installed. We also help get more links pointing to your site.
Content is also a very important part of your site. Making sure it speaks to visitors and to search engines is key. Content writing is one of the more enjoyable aspects of my job.
Google hates SEO?
Does Google hate SEO? I don’t want to speak for them, but my sense is that they don’t like people who engage in “blackhat SEO,” or SEO that violates their ever-changing terms of service. You probably also heard the term “whitehat SEO.” What is this? The old West?
At Clearpath SEO we only engage in whitehat SEO. Another way to put it is ethical SEO. There’s a lot of debate about what is ethical when it comes to SEO, but we stick to SEO that isn’t going to get you penalized by Google. That’s probably the best way to look at it.
Internet constantly evolving
It’s important to keep on top of emerging technologies on the Internet to see how they might be able to help our clients. Of course, we can’t be experts on everything, which is why we have a number of talented partners that specialize in areas such as logo and graphic design, branding, videography, traditional marketing and web design.
Every day I see websites that could perform so much better. I read somewhere that Google has ten times more pages today than they did in 2000. There is no shortage of work to do! So if you would like to improve your Internet marketing efforts, go ahead and give Clearpath SEO a call.
Alain Saffel
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June 19th, 2008 @ 2:42 am
I started my home business a little less than a year ago. SEO has always been somewhat a conundrum for me. Their are so many variables to consider that I have decided to put it aside and not concern myself with it too much.
I still engage in a number of marketing methods; such as, forum posting, blogging, and article submitting. I am also familiar with “black hat” and “white hat”, but since my website is an affiliate website, I am basically just concerned with marketing it. It was not created by me.
My question to you is, as a person with an affiliate website, what do you propose to be some of the best ways in which to market my website? I am considering setting up a squeeze page of my own and using it to point to my main website. Is this an approach you would take or do you have another suggestion?
June 19th, 2008 @ 8:30 pm
I have to admit, I’m not that familiar with affiliate marketing, but others here are much more familiar with it. I think sticking with techniques that won’t get you penalized by Google is always a good plan.
There seems to be a little debate about whether Google hates squeeze pages or not. As long as there is good information and it’s not the only page on your site, you should be alright. Of course, that’s never a guarantee of success. Good SEO and good content are where I always like to start.